Hyginox SE Centrifugal Pump for Indian Wine Sector

There is no secret that Indian drinkers usually opt for spirits and wines are perceived as weak and unlikely to achieve what drinkers want it to. At a meager two percent of the total alcohol beverage market in India, the wine market in the country is at its nascent stage.

The total wine industry is about 1.3 million cases of wines manufactured in India and another 0.30 million cases of imported wines. Wine consumption in India is likely to reach around 15 million liter (in volume terms) from 4.6 million liters in 2008, registering a growth of 35 percent according to a recent study by ASSOCHAM (Associated Chambers of Commercial and Industry of India). According to same study, the Indian wine market stood at INR 8 billion (Euro 115 million) in 2008 and is likely to touch INR 27 billion (Euro 388 million) by the year end. Although the per capita consumption of wine is not great in India but the scenario is changing rapidly.

A large number of Indians are embracing wine as a lifestyle beverage. Today it is not unusual to find the middle class who has increased disposable income women and even youngsters sipping wine in many of the restaurants in metro cities. As high as 82 percent of the wine is consumed in the major Indian cities of Mumbai (37 percent of the total), Delhi (25 percent) Bengaluru (11 percent) and the foreign tourists dominated state of Goa (9 percent), the remaining 18 percentage are sold in rest of the country. The Indian Wine market is largely dominated by domestically produced wine. The sales of domestic wines have had very impressive number, initially due to affordable prices and later by virtue of improving quality.

Imported wines too have a fair success in Indian market and total volume of imported wines has posted more than 18 percent growth year after year. Among the imported wines, France has the biggest market share of approximately 43 percent followed by Italy and Australia at 13 percent each. Although efforts have been made to export Indian wines for 25 years, the balance of trade between Indian wines exported and imported wines is still terribly one sided with only 35000 cases exported against some 300,000 cases of wines imported into India in 2011 and 12. Currently Indian wines are imported by Malaysia, Japan, UAE, Bhutan, Germany, USA, UK, Sri Lanka, Maldives and New Zealand.

Ever since the establishment of Inoxpa in India, we have been trying to provide Indian winers the efficient Winery equipments. The product range includes  BLI hygienic lobe rotor pump, RF 50/80 flexible impeller pumps, RV helicoidal pumps, Aspir self priming pump etc. One of Inoxpa’s products that is fast becoming popular is Hyginox SE centrifugal pump which is manufactured in stainless steel and with a shrouded motor. 
Housed inside the casing, the impeller rotates in conjunction with the pump shaft. 
With this arrangement, the impeller blades convey energy to the fluid in the form of kinetic energy and pressure energy.
This pump is not reversible by simple reversal of the direction of rotation. The direction of rotation is clockwise when the pump is viewed from the rear side of the motor. Its sanitary and cost-efficient design makes it perfect not only for wine sector but also for beverages, food-processing, pharmaceutical and fine chemicals industries.